Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

An enduring partnership between Northwestern Engineering’s Emma Alexander and Sarah Van Wart and YWCA Evanston/North Shore strives to create a more diverse, inclusive, and vibrant community of women ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has established two new working groups that it said will play a pivotal role ...

The New York Fashion Tech Lab has unveiled the 2024 Cohort, which features six women-led, business-to-business retail technology start-ups. This is the 11th cohort to go through the program. The New ...