One July afternoon in 2024, Ryan Williams set out to prove himself wrong. Two months had passed since he’d hit upon a startling discovery about the relationship between time and memory in computing.

The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we are entering a world where it is less of Google pressing a button and ...

Google’s Freshness Update was a significant ranking algorithm change that introduced the trend of making the search results more precise and responsive to user intent. The result of the update was the ...

Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it. Google uses a machine-learning artificial intelligence system called ...

The original version of this story appeared in Quanta Magazine. One July afternoon in 2024, Ryan Williams set out to prove himself wrong. Two months had passed since he’d hit upon a startling ...

This year has already seen some major waves in the SEO world. From a complex core algorithm update to thousands of lines of leaked code, we're all learning what to do — and what not to do — to get our ...