Roblox has named Shopify its first commerce integration partner, seeking to tie transactions closer to gaming, according to a press release. Through the deal, Shopify will pilot its Checkout solution ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Brainrot games have become the dominant trend on Roblox in 2025, attracting millions of players with their simple yet ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Hey Creatorverse readers, Or good news for Roblox's 151 million daily active users. Roblox creators will now be able to ...

Brooklyn, New York-based hair care brand Amika has joined the growing community of businesses advertising in gaming spaces. Businesses have increasingly viewed Roblox as an avenue for advertising, ...

Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

The marketing industry's overall enthusiasm surrounding the metaverse has waned as the economy experiences a downturn, shifting the industry's focus towards more impactful innovations, particularly in ...

Xbox chief marketing officer Jerret West is leaving the company on June 30 to join Roblox as its new CMO and head of market expansion. This is according to an internal memo from Microsoft Gaming CEO ...