A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Roblox has named Shopify its first commerce integration partner, seeking to tie transactions closer to gaming, according to a press release. Through the deal, Shopify will pilot its Checkout solution ...

Brainrot games have become the dominant trend on Roblox in 2025, attracting millions of players with their simple yet ...

Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Walmart made its debut in the Metaverse, launching two new games on Roblox aimed at its youngest customers. The big-box retail company announced the launch of Walmart Land and Walmart’s Universe of ...

Xbox chief marketing officer Jerret West is leaving the company on June 30 to join Roblox as its new CMO and head of market expansion. This is according to an internal memo from Microsoft Gaming CEO ...

Roblox is announcing a wave of new funding for developers building the cutting edge of games on the platform. The company introduced the Game Fund, a Roblox-flavored version of a creator fund, last ...

Syracuse University Graduate who won't stop talking about video games. Firmly believes the greatest game ever made is Ape Escape 3 for the PlayStation 2. Currently, his newest interest is finding a ...

Use all new Throw a Basketball codes to get free potions or other in-game rewards to speed up your grind and get ahead.