Nov 19 (Reuters) - Roblox has hired former Roku (ROKU.O), opens new tab executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young ...

But while the current conversation around the stock focuses largely on quarterly bookings and margin pressures, the more interesting question is what Roblox will look like in five years. Because ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Dubai: On Tuesday, Google announced an exciting new collaboration with the popular gaming platform, Roblox, which is designed to enhance advertising opportunities for brands significantly. This ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Roblox (NYSE: RBLX) is a gaming platform that many investors know well. It has 112 million daily active users (DAUs) and one of the most engaged audiences in digital media. Players don't just log in ...

Taking away profits from those that work the most. If you were to try and define a simple reason why Roblox is so popular, it’s because there have been creators within the platform for years who have ...

Roblox partners with Google to scale Rewarded Video ads. The move boosts creator earnings and enhances ad measurement tools. Rewarded Video ads enable users to opt in and watch up to 30-second ...