WPP has created a new role to lead applied AI initiatives and technology-driven solutions for clients, and has chosen Elav ...

WPP has appointed Elav Horwitz as its first chief innovation officer, in a bid to solidify its leadership in applied AI and deliver technology-driven solutions for clients.

The first thing Jamell Maddox planned to do after the celebration in Middletown was get Wish a pup cup at Starbucks.

All of a sudden, people are rejecting their algorithmic identity. Here's how brands and platforms need to give them what they ...

In this new role, Elav Horwitz will be responsible for connecting WPP’s world-leading partners with the company’s ...