A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their ...
Stingray Group Inc (TSX:RAY) reports strong revenue growth driven by the TuneIn acquisition, despite facing challenges in the radio segment and digital advertising environment.
A new campaign called Independent Podcasters Day is designed to showcase the unique accomplishments and challenges of ...
Samsung Ads said Wednesday that advertisers will, for the first time, be able to buy high‑impact ad placements on the home screens of Samsung Smart TVs programmatically through integrations with The ...
This post was created in partnership with Viant Key takeaways The industry's core metrics were built to confirm delivery. But ...
Retail media expert Dom Burch not looking at his laptop. Eleven years ago, I came to Cannes Lions representing Asda Walmart ...
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...
MiQ’s leaders are on a mission to educate the market and change how the adtech platform is perceived. In their most ...
Despite a sudden $150 million in stock dilution and ongoing balance-sheet debt, intense volume has sent shares in the movie chain soaring in June.
Rieker is a retail-first footwear business: most sales flow through distributor and retail partners, not direct ecommerce. Yet marketing performance was being judged mainly through ecommerce-native ...
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency ...