Defying gravity: How 'Wicked: For Good' collabs can help brands rise with Gen Z

Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering ...

UP launches 'Excise Citizen App' for transparent liquor purchases

Uttar Pradesh Minister of State (Independent Charge) for Excise and Prohibition Nitin Agarwal on Monday launched the ...