We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...
No one ever will mistake me for a “fashionista.” I’m your basic blue jeans and flannel shirt type of guy. The closest I come to a fashion style is whether to wear brown plaid or red plaid today. And, ...