JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

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When you buy through our links, Business Insider may earn an affiliate commission. Learn more As a plus-size woman, I know the struggle of finding great clothing in extended sizes. Fortunately ...

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3. Extra perks with Gold and Platinum status Gold and Platinum JCPenney cardholders get some additional benefits beyond what’s listed above. With Gold status, you get everything you would as a ...

We may earn commission on some of the items you choose to buy. The fashion industry has long alienated plus-size consumers, but thankfully, the tides are slowly starting to turn. While only a ...

JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at ...

It was an ad for a Johnny Wujek for JCPenney Sleeveless Fit + Flare Dress. As a plus-size person with a large midsection, I love this silhouette. It always makes me feel comfortable. The first ...

NEWINGTON — The JCPenney department store space at the Mall at Fox Run has been sold to Torrington Properties, capping its $66.1 million in purchases at the mall and major shopping centers in ...