Word of mouth is the best marketing.” But when you try to engineer it, it rarely clicks. You set up a referral bonus, send ...

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Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness. The post 7 steps to build real AI readiness in your CRM ...

Testing evolved into a real-time, always-on process built directly into development, and became known as Instant QA.

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