Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

A high school teacher went viral this week with a video showing his students’ horrified reaction to his instructions to write a paragraph. When he clarifies that a paragraph means five complete ...

I've been writing, editing and optimizing search content for 10 years. Yes, sleeper sofas are still a thing—and they’re not built like the creaky, lumpy pull-out contraption in your memory. As home ...

In a recent study, Dr. Timur Sadykov and his colleagues analyzed the Scythian animal-style artifacts recovered from one of the few securely dated early Scythian sites, Tunnug 1. The research is ...

All bathrooms need a mirror. And while you might be tempted to choose a small bathroom mirror for a teeny-tiny space, the experts say quite the opposite. Yes, all the designers we’ve spoken to agree ...

While it might seem like Xiaomi can do no wrong with its much-hyped SU7 and YU7 electric models, the company has been nursing a legal headache since mid-year over one particularly controversial ...

Hidden water damage is a common problem in bathrooms, whether from a leaky shower pan or running toilet. "If the floor feels spongy, that's a sign of serious water damage," says John Petrie, owner of ...

Katharine Beer is a writer, editor, and archivist based in New York. She has a broad range of experience in research and writing, having covered subjects as diverse as the history of New York City's ...