To celebrate World Kindness Day 2025, e.l.f. Beauty (NYSE: ELF) introduces "The Sound of Kindness," a social-first campaign designed to help shift social algorithms toward positivity through the power ...

In partnership with Kindness.org, the two brands launch ‘The Sound of Kindness’ Campaign to encourage positive social spaces.

Luxury’s next phase of growth will be harder to win. Innovation can no longer be confined to products. The brands best positioned for the future are those rethinking it.