"If you're going to go and create a live-service game competing with these other games, I think you're going to have to spend ...

Not every event needs a velvet rope. But if you want to make audiences crave a branded experience, a little exclusivity can go a long way. That's the power of FOMO—fear of missing out—a psychological ...

3D digital avatars are changing the equation. With real-time animation tools and AI modeling, brands can create content that ...

Five years in, Microsoft has practically given up on exclusives and is publishing most of its titles on PS5; more sales for ...

Horizon Steel Frontiers is officially announced by Guerrilla Games and NCSoft as a new online multiplayer game set in the Horizon universe, featuring massive machine hunts, cross-play support, and a ...