Inside the big business of the creator economy, with the agents making it happen

Ali Berman and Raina Penchansky, the co-heads of UTA’s Creators division, on helping human creators in the age of AI.
Skoar! on MSN

The organization helping creators avoid the pitfalls of influencer culture

Nilay Patel explores the landscape of the creator and influencer economy with leaders from UTA’s Creators Division.