Facebook would be Don Draper's dream come true — offering the ability to target ads based on what people love or hate. But some advertisers say it misleads them about what all that data can do.

How to create an effective Facebook advertising campaign in 2023 Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.

Forbes contributors publish independent expert analyses and insights. I cover entrepreneurs, focusing on global and social entrepreneurship. Facebook and measurement company Nielsen are partnering ...

The implications of the effectiveness of digital advertising do not affect Facebook alone. If advertisers buy in to the notion that Internet ads are effective and worth their investment, other ...

Amid the debate on the value of advertising on Facebook, a new study from ComScore finds that ads do affect the buying behavior of the site's members. Facebook ads are effective, says new study - CNET ...

Check out the most effective formats and how to really show off products while engaging audience interests with Facebook Ads. Jason J. Zotara March 29, 2022 ...

Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance scores.

Facebook users are much more likely to engage with advertising content on the social networking site if they are fans of the brand doing the advertising, according to the first report to be born out ...

GM says Facebook ads not effective, pulls campaign ahead of IPO. The Internets are buzzing over the upcoming initial public offering of Facebook, but General Motors doesn’t seem all that impressed.