The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a ...

Reviews, creator partnerships, and sponsored content can shape how AI systems understand and recommend your brand. Learn why.

The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.

It’s the next gold rush… or is it a feeding frenzy? South African advertisers are pouring growing budgets into connected ...

On Saturday, The Guardian published a leaked draft memo that would give Trump’s so-called “Board of Peace” and its contractors in Gaza blanket legal immunity from any charges of wrongdoing. The draft ...

While the Middle East continues to emerge as a digital advertising powerhouse, its brand safety strategies have not kept pace ...

Generative search and chatbot advertising revenues are projected to surpass $100bn (£74.5bn) globally by 2030, making it the fastest advertising channel to reach this milestone, according to WPP Media ...

Collins won re-election and that was that, until her Democratic opponent for Senate this year, Graham Platner, brought it up ...

The conservative war on child health starts with the anti-vaccine campaign and proceeds to cutbacks in nutrition assistance ...

Buyers are moving beyond scale alone, using curated supply, contextual intelligence and optimisation to drive stronger ...

Crypto exchange choices are difficult; platforms claim the best fees, tokens, and safety. MEXC, active since 2018, grows ...