Learn how to use the built-in agent in Google Flow to brainstorm ideas, manage assets, and streamline your creative workflow.

New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across ...

Gensler's team tested a range of vendor-created generative AI tools, some of which are now integrated within an in-house ...

If you lead a creative team, in marketing, in film or in advertising, three concrete moves this quarter will compound for ...

Evan Kirstel, a mega-influencer in the technology space, has been doing some very cute things with AI lately, planting himself in the midst of historical and current event videos on his Facebook posts ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

It can be very dangerous to use generative AI these days, even if you're responsible for a beloved, critically acclaimed title. Baldur's Gate 3 developer Larian and Clair Obscur: Expedition 33 ...

The rise of artificial intelligence (AI) has raised concerns about a potential negative impact on jobs in creative fields, but a new analysis finds that those jobs aren't disappearing even as AI ...

Generative AI can support creativity—but only if you use it strategically. Simply giving people access to AI tools doesn’t guarantee better ideas. What matters is how thoughtfully they engage with the ...

A few months ago, I was reviewing entries for the Aaron Awards, the global AI advertising awards MC&V launched to better ...

My path into global storytelling began long before I picked up a camera. In the late 1990s, while working in humanitarian aid during the Kosovo crisis, I sat with a group of displaced Kosovar women ...

A new large-scale study demonstrates that when it comes to creativity, AI already outperforms the average human, but not the most creative among us. “The persistent gap between the best-performing ...