Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

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Mobile marketers sit on a goldmine of first-party data, but few fully leverage it. This article outlines six segmentation tips to help you re-engage lapsed users, convert high-intent ones, and ...

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The 'Thursday Night Football' matchup between the Minnesota Vikings and Los Angeles Chargers gets the NFL Week 8 schedule underway. Kickoff from SoFi Stadium in Inglewood, Calif., is set for 8:15 p.m.

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Scroll down for more on how to turn a shed into a living space A WOMAN has shared how she built her mum a tiny home in the bottom of her garden. Lauren Edge, from the ...

Finding off-campus housing can keep students up at night. Living in it can be a nightmare. From unwelcome pests crawling throughout the kitchen to fire escapes that look like they’d crumble with one ...

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