Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Unrivaled, the women’s 3-on-3 basketball league set to debut on Friday, has named Sprite the presenting partner of the league ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

Today, as the CEO of BodyArmor Sports Nutrition, he leads a different kind of fight: taking on Gatorade, the Goliath of the sports drink market, which holds a commanding 68% share. Muyshondt’s ...

Unrivaled is about to begin their inaugural season, but not before adding a few more new exciting partnerships to their list.

Tasked with scaling BodyArmor and Powerade to rival Gatorade, the undisputed leader in the sports drink market with a 68% share, Muyshondt understands that organizational growth is not just about ...

As hosts of MLS Cup 2022, LAFC honored their commitment to the local Los Angeles community by teaming up with MLS WORKS, the League’s social responsibility platform, and BODYARMOR Sports Drink ...

View more NICK KRUEGER: Thrilled to be joined now by Dallas Cowboys wide receiver CeeDee Lamb, who joins us in partnership with Body Armor sports drink. And we'll get to that there shortly.