BodyArmor is kicking off 2024 with another innovative product, this time bringing a zero-sugar sports drink to the table that doesn't have any artificial sweeteners, flavors or colors.

Sports drink brand BodyArmor is kicking off 2024 with a new, no-sugar option.. The brand, which is owned by the Coca-Cola Company, announced Thursday it is launching BodyArmor Zero Sugar, which ...

BODYARMOR’s extended portfolio includes BODYARMOR LYTE, a low-calorie, zero sugar added sports drink; BODYARMOR SportWater, a premium electrolyte-packed high alkaline water with ph9+; BODYARMOR ...

Coca Cola-owned BodyArmor is unleashing its newest drink as part of its years-long effort to overthrow Pepsi’s Gatorade from its position as the top-selling sports drink.

Staying hydrated is key to a successful workout, but a sugary, artificial drink is hardly healthy. Enter: BODYARMOR Zero Sugar.

BODYARMOR Sports Drink teamed up with Frisco-based YouTube group Dude Perfect to launch an exclusive new flavor and bottle available in stores this summer for a limited time. Earlier this year ...

WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new ...

In 2011, Lance Collins and Mike Repole co-founded BodyArmor which is a sports drink company. In 2014, Kobe Bryant invested in the company and became creative director.

BODYARMOR Sports Drink: Strawberry Banana (#1 selling Trademark SKU in U.S.), Fruit Punch, Orange Mango, Strawberry Grape, Tropical Punch ...

Now, Gatorade's fiercest rival, BODYARMOR, is launching its own "Choose Better" campaign, enlisting the next generation of sports icons to redefine the game — and perhaps, dethrone the king.

Coca Cola-owned BodyArmor is unleashing its newest drink as part of its years-long effort to overthrow Pepsi’s Gatorade from its position as the top-selling sports drink.