Gatorade, facing increasing competition in the sports drink market, is launching its largest celebrity campaign ever, ...

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

Bodyarmor enters a new era of functional hydration. The Coca-Cola beverage company unveiled its rebranding with a nod to give ...

James Harden tweets out a message supporting his teammate Kawhi Leonard while promoting his Recovery energy drink at the same ...

After his batting average dipped below .200 last week, Marcelo Mayer FaceTime'd his father to discuss his swing. Two hours ...

New York Liberty guard Sabrina Ionescu shares how she prepares for a game, her team’s good luck charms, and the trick for ...

But are they worth the extra money? We tested six of the best-selling isotonic sports drinks and then asked sports dietician Jeanette Crosland of the Sports Nutrition Foundation to give her verdict ...

CeeDee Lamb is one of the most elite athletes on a prestigious Bodyarmor roster, and as the company makes a major move, he's helping get the word out. McDonald’s on Tuesday hinted on social ...

Many people reach for sports drinks thinking they’re hydrating, but most versions available in the market are only helpful after intense workouts. They’re filled with sodium, sugars ...

Rick Pitino continues to downplay his NIL budget at St. John's even though he has a literal billionaire who is willing to ...