Body Armor has entered into a multiyear sponsorship agreement to become the official sports drink partner of the hockey league, along with its players association, the NHLPA.

WHITESTONE, NY – BODYARMOR Sports Drink today announced a new multi-year North American partnership with the National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA ...

Sports drink brand BodyArmor is kicking off 2024 with a new, no-sugar option. The brand, which is owned by the Coca-Cola Company, announced Thursday it is launching BodyArmor Zero Sugar, ...

BODYARMOR ZERO SUGAR also has zero grams of carbs and no artificial sweeteners, flavors, or dyes, which is a big deal for people like Culpo who are highly conscious about what they're putting ...

BODYARMOR has become the new official sports drink of the NHL. (Handout) "It’s one of the fastest growing youth sports in North America, the fact that we just launched BODYARMOR up north in ...

BODYARMOR Sports Drink teamed up with Frisco-based YouTube group Dude Perfect to launch an exclusive new flavor and bottle available in stores this summer for a limited time. Earlier this year ...

Coca Cola-owned BodyArmor is unleashing its newest drink as part of its years-long effort to overthrow Pepsi’s Gatorade from its position as the top-selling sports drink.

In 2011, Lance Collins and Mike Repole co-founded BodyArmor which is a sports drink company. In 2014, Kobe Bryant invested in the company and became creative director. In 2018, Coca-Cola became ...

The NHL and NHL Players' Association on Tuesday announced a multiyear agreement with Bodyarmor to be the league’s official sports drink. Bodyarmor replaces BioSteel in that department after ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't going as far as to rebrand its strategy or values: it's amplifying them.