Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Unrivaled, the women’s 3-on-3 basketball league set to debut on Friday, has named Sprite the presenting partner of the league ...

Federico Muyshondt is no stranger to battles. Born during El Salvador’s civil war, his childhood was defined by fear, scarcity, and a struggle for normalcy. Tod ...

Their partnership brought a unique perspective to the table, targeting an unmet demand in the sports drinks segment—creating a product free from artificial ingredients, a novel concept at the time.

View more NICK KRUEGER: Thrilled to be joined now by Dallas Cowboys wide receiver CeeDee Lamb, who joins us in partnership with Body Armor sports drink. And we'll get to that there shortly.