Founded by PLEZi Nutrition, co-founded by Obama in 2023, the company targets providing healthy options to families across the ...

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge for Bodyarmor. Innovation is in full flow - but how does the brand decide ...

We all love a tasty, hydrating beverage. But find out whether you'll ever be sipping Electra again, after the WNBA star-led ...

While meant to be a joke, the fake offerings can generate valuable buzz and in some cases lead to real product launches.

A fully-enclosed bobsled and skeleton track won’t be opening in Orlando. Body Armor is sticking to drinks. No sports performance shampoo. Orangetheory’s Strength 50 class is here to stay.

However, people who don't lose fluids through sweat or gastrointestinal losses don't need sports drinks. There is no recommendation regarding the intake of electrolytes as a whole. But many of these ...

With the best armor in Assassin’s Creed Shadows, Yasuke and Naoe become nearly invincible. As you explore feudal Japan, you’ll find many fabulous body armors, helmets, robes, and headbands ...

NBA star Stephen Curry is teaming up with former First Lady Michelle Obama to launch a “healthier” sports hydration ... electrolyte drinks is important because it gives your body carbohydrates ...

A man was found with body armor when he was arrested outside a bar in Willimantic on Saturday evening while allegedly trying to confront someone who had been granted a protective order in ...