Today, as the CEO of BodyArmor Sports Nutrition, he leads a different kind of fight: taking on Gatorade, the Goliath of the sports drink market, which holds a commanding 68% share. Muyshondt’s ...
Tasked with scaling BodyArmor and Powerade to rival Gatorade, the undisputed leader in the sports drink market with a 68% share, Muyshondt understands that organizational growth is not just about ...
The suit she’s referring to is the body armor worn by the Fremen warriors ... I was like, ‘Damn, I don’t want to drink too much water.’ I had such a fear of peeing myself or shitting ...