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Yash Raj Films has made a strategic investment in Rusk Media, the digital-first entertainment company behind the Alright! TV ...

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Yash Raj Films is investing in Rusk Media to tap into India's burgeoning vertical entertainment scene. This strategic ...

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The partnership will see YRF steer creative direction while Rusk produces and distributes original animation and micro drama ...

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Yash Raj Films (YRF) today announced a strategic investment in Rusk Media, one of India's leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z ...

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Under the partnership, YRF will lead creative direction for original animation and vertical micro-dramas, while Rusk Media ...