Chinese goods have long been associated with being cheaply made, but domestic luxury brands in the country are winning over consumers with lower-priced products that combine quality and craftsmanship ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Analyses the results of a global WARC survey of senior strategists.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Explore every episode of the WARC podcast right here, where fresh insights meet engaging conversations. Whether you're on the go or settling in for a deep dive, we've got something for you.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Earlier this year, Effie Worldwide joined the LIONS family alongside WARC, Cannes Lions and Contagious. As a result, we have decided that the WARC Awards will not continue in their current form and ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.