At this year’s I/O, Google doubled down on AI. Not just as a back-end tool for targeting or measurement – but as a front-end ...

From Big Brother to breakfast branding, Ben da Costa’s advertising career path is anything but ordinary. The Oat Cult ...

Ocado has launched a new brand platform, ‘Life Delivered.’ The hero spot features a backwards sequence that hopes to create a ...

Amid a tough global economy, marketing agency business development maestros restocked during last night’s BD100 Awards.

Lost in the martech maze? Our buyer’s guide helps marketers navigate the noise, spotlighting what’s worth the spend, what to ...

From global award winners to local legends and ones to watch, we have compiled the definitive list of the most exciting ...

BuzzFeed is testing a new path for digital publishers seeking sustainable revenue – one that sidesteps traditional display ...

A launch two years in the making unraveled when bots snapped up the merch within minutes. Here’s how the brand kept irate fans on side.

Design and ad industries are accepting that agencies are changing and finding new ways to articulate the value of what they do for clients.

Mark Challinor has been interviewing senior media executives across the world as part of his News Horizons column in The Drum ...

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we ...

Most ad agencies are born in boardrooms. Republica Havas was born from a rejection letter – and a son who only found out ...