Streaks work for two reasons: what behavioral economists call loss aversion and potential gain, said Dr. Katy Milkman, a behavioral scientist at the University of Pennsylvania.Let’s start with gains: ...
Professor Bruce Hood, of the University of Bristol, speaks of the human tendency "to blow things out of proportion…[focusing] on our own failings or inadequacies". He runs ten-week courses at Bristol ...
The study of framing effects is a multidisciplinary line of research that investigates when, how, and why language influences those who receive a message and how it impacts their response. This ...
Our memories form the bedrock of who we are. Those recollections, in turn, are built on one very simple assumption: This happened. But things are not quite so simple. “We update our memories through ...