纽约 ——2026年2月10日——尼尔森公司基于大数据+样本测量数据显示，约1.256亿*观众于2月8日周日观看了第六十届超级碗赛事。美国全国广播公司（NBC）转播的本届超级碗收视规模位列历史第二，仅次于2025年第五十九届赛事创下的1.277亿观众纪录。 这是首次 ...
纽约 -2025 年 2 月 11 日-根据尼尔森公司（Nielsen）的数据，2 月 9 日星期日，估计有 1.277 亿观众收看了第九届超级碗比赛，成为电视史上收视人数最多的超级碗比赛和单一电视台转播。超级碗 LIX 在 FOX、FOX Deportes 和 Telemundo 频道播出，并在 Tubi 上从东部时间下午 6: ...
2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了真正的挑战。 尽管存在这些不确定性，但作为营销人员，你的固有 ...
How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the ...
Nielsen Ad Intel shows big jump in ad spend as marketers back ads as key driver of growth in highly competitive market Singapore – March 31, 2023 – New data from Nielsen Ad Intel, the region’s leading ...
Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.
NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.
The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...
Hispanics aren’t just watching the game, they’re changing it. This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture.
Ready to unlock the true value of your women’s sports investments? Eliminate the guesswork and prove your real-world impact. Explore Nielsen One Ads & Outcomes to track deduplicated cross-screen reach ...
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