The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of ...

In the latest episode, Oura CMO Doug Sweeny shares how the wearable brand is using sports sponsorship as a springboard.

In a world of media fragmentation, ‘resonating fame’ is driven by ‘lots of littles’, exploring niches and creating content ...

The London School of Economics has partnered with martech startup Into-it to create a fully autonomous AI marketing function.

The London School of Economics has partnered with martech startup Into-it to create a fully autonomous AI marketing function. But will it work?

Asda has teamed up with Amazon to enable its retail media offering to become easier to access for advertisers and more compelling for customers.

Over half of hiring managers value skills over career history. Hiring managers in the marketing sector are putting more ...

The owner of pet nutrition brands including Whiskas, Pedigree and IAMS has introduced a new model of brand building, ...

Only a third of marketers in large firms believe their company invests sufficiently in building the long-term health of its ...

As Netflix continues to expand into gaming and video podcasting, maintaining a “through-line” of consistency is essential, ...

The fizzy drinks brand wants the line to become something young people “naturally use in culture again”, insisting this is ...

Meta has named its new CMO, after appointing its previous top marketer to the newly created role of chief data officer.