Optimising for AI-powered search means learing a whole new set of tools that are the next evolution in SEO practice.

Shein has been fined €1 million by Italian regulators for making vague and misleading claims about the environmental impact ...

Pew Research shows that users are less likely to click links when Google displays AI Overviews, cutting traffic to news sites ...

Digital marketing used to be all about driving as much traffic to your website as possible, but that norm has changed.

Now in its next evolution, DMWF North America brings together leading voices in digital transformation, data strategy, ...

The Web Guide by Google uses AI to organise search results into categories. Learn how this experimental feature could impact ...

Reddit reported record profits and growing AI-driven engagement, but analysts warn its reliance on Google search ...

YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.

Retailers are building their own media networks to compete for ad budgets, offering brands a way to reach shoppers beyond ...

Maximize performance with A/B testing strategies for landing pages, emails, and content variants powered by real-time data.

Write for us – Enhance your reputation as a thought leader in digital marketing We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...