B2B marketers say the biggest challenges they face with their influencer marketing programs are identifying, qualifying, and connecting with the ideal influencers and measuring results. Respondents ...

Social responsibility can be a powerful tool for building trust with customers, so it's important for B2B companies to incorporate it into their marketing.

Artificial Intelligence - Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude ...

Are you trying to develop a content and social media strategy to foster thought leadership for your organization? Traditional marketing attribution is all about dashboards and metrics and how inbound ...

People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens. That's according to an ...

The realms of B2C and B2C are often thought of as being distinct. However, many B2C products and services are "considered purchases" that require similar sales and marketing tactics to B2B products ...

Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow and increase by only 2.6% in 2023. See the research.

Branding - Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...