Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five key omnichannel sales strategies in concert, according to recent research from McKinsey.

Marketing Strategy - Senior marketers in the United States expect their marketing budgets to bump up moderately over the next ...

The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Marketing Smarts Live Show episode 39, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic ...

Explore how servant leadership and the Yes Approach foster collaboration, empowerment, and innovation, creating ...

Social Media Marketing - Which days and times for posting TikToks are most correlated with more views and likes? Do peak or ...

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do ...

Explore how neuroscience insights enhance project leadership by improving trust, decision-making, stress management, and ...

Career Development - The median starting salary for a corporate chief marketing officer in the United States is expected to ...

Marketing Content - Which emerging design trends should creative teams be watching in 2025? This infographic covers key ...

Learn how marketers can shift from strict planning to adaptable decision-making, ensuring growth in uncertain times.

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...

You all have some fantastic words for the year! Here's a helping of words you sent me: momentum, manifestation, engage, motivated. Our brains can be funny things, can't they? Having a word, phrase, ...