Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

The Molson Coors flagship continues to build buzz for its big game spot after misspelling “refreshment” as “refershment” in ...

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a ...

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

State Farm has reversed its plans to advertise during the Super Bowl, citing its focus on supporting customers impacted by ...

Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing ...

Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press ...