CRM technologies are the most valued in the finance function, followed by cloud enterprise resource planning (ERP) and analytics and business intelligence tools, with all three expected to see high ...

ActiveCampaign, a marketing automation platform provider, has introduced Active Intelligence, a user experience that deeply integrates artificial intelligence across every part of the platform.

Embracing digital commerce requires a shift in mindset. CSOs must ensure digital commerce capabilities are integrated within the sales function and accepted as a key enabler of strategy. By doing so, ...

SAP at its annual Sapphire conference in Orlando, Fla., unveiled innovations and partnerships that put Business AI in every business user's hands. From a virtually omnipresent Joule assistant to an ...

So much has changed in marketing since Professor Philip Kotler wrote Marketing Management, the most widely used marketing textbook in the world. I had the pleasure over the years to speak at ...

The CRM Playaz, Paul Greenberg and Brent Leary, held a watch party and put the CX/CRM spotlight on the opening keynote of SAP's Sapphire event held this week. What did they think of what they heard ...

Cognigy, a provider of customer service solutions, has achieved Microsoft Solutions Partner with Certified Software, the highest level of partnership within Microsoft's AI Cloud Partner Program. As a ...

InfoSum, a data collaboration platform provider, has integrated with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon Demand-Side Platform (ADSP) and Amazon ...

Airship's new Branching and Custom Views capabilities empower marketers to deliver hyper-personalized, interactive experiences that adapt in real time.

Smartly's integration enables streamlined Reddit advertising with automated workflows and creative scalability.