AI excels at analyzing massive datasets to uncover actionable customer insights. Through advanced algorithms, marketers can automatically segment audiences based on demographics, behaviors, ...

Cognigy, a provider of customer service solutions, has achieved Microsoft Solutions Partner with Certified Software, the highest level of partnership within Microsoft's AI Cloud Partner Program. As a ...

Smartly's integration enables streamlined Reddit advertising with automated workflows and creative scalability.

Glance's new platform is powered by an AI architecture fusing predictive intelligence, neural visualization, and real-time orchestration.

SAP at its annual Sapphire conference in Orlando, Fla., unveiled innovations and partnerships that put Business AI in every business user's hands. From a virtually omnipresent Joule assistant to an ...

The CRM Playaz, Paul Greenberg and Brent Leary, held a watch party and put the CX/CRM spotlight on the opening keynote of SAP's Sapphire event held this week. What did they think of what they heard ...

The Commerce Model Context Protocol (MCP) helps transform commerce environments into agent-ready ecosystems by making back-end services accessible to AI agents. The AI Hub connects commercetools to ...

Embracing digital commerce requires a shift in mindset. CSOs must ensure digital commerce capabilities are integrated within the sales function and accepted as a key enabler of strategy. By doing so, ...

Persado Marketing Compliance Agentic AI for Financial Services fuses content compliance, brand fit, and performance.