Chief Marketer checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the ...

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and ...

At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on ...

More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement ...

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: ...

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it ...

Cutlery brand Schmidt Brothers knows that with a lifetime warranty for its knives, driving repeat purchases can be a challenge. So the Schmidt Brothers focuses on loyalty initiatives that engender a ...

The results are in! The editors of Chief Marketer have named the most outstanding marketing campaigns of 2024. From groundbreaking ideas to innovative strategies, this year’s Chief Marketer Camapigns ...

B2B marketers are using email, search and content marketing to find leads with the highest ROI, according to the 2020 Chief Marketer B2B Marketing Outlook Survey. But the biggest challenges to ...