The skincare brand owned by E.l.f. Cosmetics launches a new campaign that features 11 real customers. Naturium’s marketing ...

According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the ...

Everpure CMO Lynn Lucas dishes on the company's rebrand, how AI is changing marketing and why trust remains a critical ...

The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag ...

The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing ...

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use ...

More than 400 communication professionals gathered in New York City on Tuesday, October 7 for the coveted PRNEWS Platinum Awards Gala, celebrating the people, teams, and campaigns that define ...

The Chief Marketer Top Women in Marketing Award is part of the newly launched Top Women Network—a year-round, cross-industry community uniting leaders across marketing, media and ad tech. Honorees ...

Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Meet the winners of the inaugural IGNITE Awards—an elite group of campaigns setting a new standard for modern marketing. From breakthrough experiential activations and transformative retail strategies ...

At first glance, the main takeaway from Gartner’s 2025 CMO Spend Survey seems discouraging: Marketing budgets average 7.7% of companies’ total revenue, flat compared to last year and down from 9.5% ...