With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a position of strength.

Demand-side platform The Trade Desk (TTD) has announced a new partnership with commerce media technology company Koddi that ...

The countdown to your rideshare arriving can inspire any number of feelings, from relief to anticipation or even dread, if you’re headed somewhere particularly stressful. In a new, gut-punching ad ...

Interpublic Group media agency Initiative is set to manage the global media business for the consumer healthcare division of Bayer when it transfers from WPP agency EssenceMediacom. A full breakdown ...

When it comes to creator marketing, the end goal is no longer to get the brand’s message out; it’s now all about selling.

The chief brand officer of the popular drinkware brand shares the approach to staying fresh, relevant and true to its ...

And sometimes, costumes aren’t even required: Lowe’s typically marks the true start of the Halloween season with the ...

The ‘Nobody Wants This’ actress had creative input in the P1T-developed campaign, which joins a slate of new credit card campaigns featuring famous faces.

Five pharma CMOs discuss the skillsets that help them excel in their work, and how they expect the role to evolve.

With brands such as Marks & Spencer, MG Motor, and TfL choosing to stick with an incumbent over appointing a new shop, ...

The New York Times’ Chris Wiggins and The Coca-Cola Company’s Pratik Thakar will open and close, respectively, the second ...

To mark International Day of the Girl (October 11), the Unilever-owned brand stays solidly on-brand with its female ...