“By 2026, the experience economy will be replaced by the participation economy. The era of brands talking at consumers will ...

The era of Machiavellian marketing has reached its limit. It is time to close this year out with intention and rebuild the ...

For the December 2025 edition of Question of the Week (QotW), Campaign asked adland to share 2026 industry predictions. This ...

“By 2026, the experience economy will be replaced by the participation economy. The era of brands talking at consumers will ...

For some brand marketers, the final days of 2025 feel like a satisfying victory lap after completing a long and grueling ...

Always an original, Netflix is turning the NFL’s Christmas Day games into a full-blown entertainment experience. Building off ...

By collaborating with Hallmark movie, Abbott wants to provide younger patients with the understanding that they are not alone ...

As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an ...

But what makes influencers “shine” goes beyond follower counts and brand deals; it stems from core experiences, purposes and ...

ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US ...

Cabot was caught on camera being embraced by Andy Byron, CEO of her then-employer Astronomer. The pair, who were legally married to separate people at the time, sparked online outrage and became ...

The Campaign team dissects the high-stakes brand comebacks, the AI-driven shifts and the industry-shaking headlines that ...