From kirana counters to quick commerce carts, Melody is viral again. Here’s how the 1983 candy built decades of nostalgia.

The brand also launched a new campaign that positions silver jewellery as an everyday style choice, reflecting changing ...

The partnership will see Campa Energy featured across S8UL’s jerseys, digital content and fan engagement initiatives during ...

Hosted by Alex Mathew and Aayush Ailawadi, The Hook launched at Goafest 2026 with a panel featuring Rahul Kanwal, Rana Barua, ...

The conclave will focus on trade, technology, manufacturing and cultural ties between India and Japan, with support from Haryana, Daikin and FedEx.

Snabbit has expanded into the beauty services category with a salon-at-home offering that connects customers with trained ...

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Explore an in-depth Saffola case study on afaqs! covering marketing strategy, campaigns, innovations, and brand growth in India, with a downloadable PDF.

With IPL 2025 around the corner, several cold drink brands like Limca, Thums Up and others have kicked off star-studded campaigns, vying for consumer attention. The campaign launched with a striking ...

Cyrus Shroff has been elevated to managing partner at Performics India. He will continue to serve as chief client officer alongside the new role. Shroff shared the update through a LinkedIn post, ...

Dr. Ravinder Varma has joined Zydus Wellness as DGM – brand strategy & communications. He updated his LinkedIn profile. Before joining Zydus Wellness, Varma spent over 14 years at Max Protein, where ...

The playlist features music from the ’70s to the early 2000s, including Bollywood classics, retro hits and ’90s indie-pop ...