Audiences aren’t abandoning long-form content—they’re adding a new entertainment layer, and streaming giants like JioStar, ...

The cook in Indore did not use the word "moat". He did not need to. He used the word "constant". Same delivery man, more or ...

The image has quickly become the internet’s favourite creative template, with brands hurriedly remixing the glove, the icy ...

Dashverse, an AI-powered entertainment company, has launched India’s first microdrama series created entirely with generative AI, titled ‘Raftaar.’ The 90-minute series was produced using Dashverse’s ...

Prior to this, Thottan spent over four years at Nykaa, where he most recently served as brand manager for Nykaa Wanderlust ...

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Hansgrohe Group has appointed Shrinivas Jyoti as the Head of Marketing for its India operations. In this role, Jyoti will oversee the marketing functions for the company’s core brands, Hansgrohe and ...

During her tuner at Netflix, Rao worked on campaigns for titles including Stranger Things, Money Heist, Heeramandi and Khakee ...

How Lifebuoy used affordability, rural reach and purpose-led messaging to make hygiene a daily ritual across Indian ...

Apuarv will expand on this mandate to lead Razorpay’s marketing and SME business growth strategy across India and Southeast ...

The wildlife-focused initiative unveiled the new venture at Jio World Drive with an AI-led campaign featuring a tiger ...

The brand also launched a campaign that links jewellery with family traditions and milestone moments while appealing to ...