While title sponsorships can help brands build positive associations, the brand can also become closely linked to problems ...

Sethi joins the Media Research Users Council India after over three decades across media, entertainment, sports, content and ...

The six-episode series, created by SW Network, places the brand’s products within an entertainment-led narrative.

Maheshwari joins JioStar from Amazon Prime Video, where she was most recently working as head – content partnerships (Prime ...

Ankit Dave has joined Arvind SmartSpaces as head of marketing. He announced the move in a LinkedIn post, saying: “Excited to ...

From coffee and store design to personalisation and community-led experiences, Starbucks built a global brand around more ...

Spykar, a denim-first fashion brand, has expanded its retail footprint with new stores upcoming across multiple cities including Ghaziabad, Vizag, Simdega, and Darbhanga. As part of its growth ...

For most beverage companies, one successful energy drink would be enough. For PepsiCo India, however, Sting's dominance appears merely the beginning. The company has broadened its energy drinks ...

The show is attracting brands that built their businesses on digital. As TV faces declining ad volumes, are advertisers ...

HCL Concerts began as a classical arts initiative but has grown into a broader brand-building platform. HCL's Nikhil Soni ...

PR Pundit Havas Red has announced the fourth edition of Alchemy, its PR case study challenge for communication professionals. The initiative is supported by Comms News and Reputation Today. The ...

Kingfisher Premium Packaged Drinking Water has partnered with JioStar to bring back the Kingfisher Good Times Hangout for the TATA IPL playoffs on JioHotstar. The alternate commentary feed will ...