The cook in Indore did not use the word "moat". He did not need to. He used the word "constant". Same delivery man, more or ...

Audiences aren’t abandoning long-form content—they’re adding a new entertainment layer, and streaming giants like JioStar, ...

Dashverse, an AI-powered entertainment company, has launched India’s first microdrama series created entirely with generative AI, titled ‘Raftaar.’ The 90-minute series was produced using Dashverse’s ...

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Hansgrohe Group has appointed Shrinivas Jyoti as the Head of Marketing for its India operations. In this role, Jyoti will oversee the marketing functions for the company’s core brands, Hansgrohe and ...

The image has quickly become the internet’s favourite creative template, with brands hurriedly remixing the glove, the icy ...

Prior to this, Thottan spent over four years at Nykaa, where he most recently served as brand manager for Nykaa Wanderlust ...

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Sales cycles today are longer, more complex and more scrutinised than ever before. Buyers are informed. Committees are larger. Risk tolerance is lower. In this environment, traditional sales ...

Divya Rao has moved on from Netflix after spending over five years with the streaming platform’s film and series marketing team. Rao shared the update through a LinkedIn post, reflecting on some of ...

How Lifebuoy used affordability, rural reach and purpose-led messaging to make hygiene a daily ritual across Indian ...