Coca-cola India is celebrating 50 years of Maaza, marking the mango drink brand’s journey from its launch in 1976 to becoming ...

Women’s cricket is moving beyond purpose-led sponsorships as the Women's Premier League emerges as a serious commercial ...

Primex News Network has partnered with Outlook Business to expand its publishing and content distribution network. According to the company, the partnership is aimed at strengthening the distribution ...

The partnership will combine WPP’s AI, data and creative capabilities with JLR’s in-house marketing teams across Range Rover, ...

The playlist features music from the ’70s to the early 2000s, including Bollywood classics, retro hits and ’90s indie-pop ...

With a 25-year Australian Open legacy behind it, Kia India is now backing homegrown tennis. Senior VP for sales & marketing ...

The latest partnership reflects its focus on wellness and mindful living through teas such as matcha, sencha, hojicha, and ...

Parle Melody went viral after PM Modi gifted the toffee to Italian PM Giorgia Meloni in Rome, drawing nearly a million views ...

LOTTE India has announced a new addition to India’s ice cream market with the launch of Subak & Shark. Inspired by Korea’s playful imagination and tailored to Indian tastes, these first-of-its-kind ...

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Bata entered India during the colonial era, setting up manufacturing units to serve a large, price-sensitive population with limited access to organised footwear.