Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, ...

I sat down with Kevin in March to get some more of his hot takes about how AI will continue to transform programmatic CTV ...

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their ...

Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyping AI and dodging questions about the ...

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party ...

IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place.

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

Also, Amazon’s in-feed video placements have become a signifier of legitimacy. Any old product reseller or lookalike can pay ...

If the court orders Google to spin off AdX or DFP, it would rebalance power across digital advertising. For marketers, the ...

The Brand Safety Institute is expanding its publisher transparency initiative to include new media quality assessments, ...