How Often Should a Vision or Mission Statement Be Changed?. If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a ...

Cultural Influences on Marketing Strategies. Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries. Product ...

5 Most Common Advertising Techniques. A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the ...

The four primary methods of gaining a competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances.

The Advantages of Email in Business Communication. Email in business can be used for intra-company communications, marketing purposes and coordinating with business partners, suppliers and ...

Most Attention-Grabbing Colors. The most attention-grabbing colors are warm colors, such as red, yellow or orange. Businesspeople need to use attention-grabbing colors, not only for their products ...

The Percentage of Rent Vs. Revenue for Restaurants. Successful restaurants at any level have a number of things in common. Their food meets the diners' expectations, their marketing brings in ...

5 Ways to Terminate a Contract. A contract is a legal document that binds at least two parties to one another. A contract requires one or both parties meet obligations detailed in the contract ...

As a small business owner, it's easy to become discouraged when a large competitor with deep pockets enters your market. However, you do have competitive advantages over large companies ...

Importance of Mission Vision in Organizational Strategy. A mission and vision are standard and critical elements of a company's organizational strategy. Most established companies develop ...

Corporate Strategy Vs. Marketing Strategy. Corporate strategies and marketing strategies often coincide or overlap because, contrary to popular belief, a major focus of marketing includes the ...

Description of a Marketing Department. A marketing department promotes your business and drives sales of its products or services. It provides the necessary research to identify your target ...