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The keynote, titled ‘A legend reborn: Reimagining Masters of the Universe’, will unpack the strategy and storytelling behind the franchise’s revival. Mattel and Amazon MGM Studios are confirmed to ...
BBC Studios has the highest YouTube watch time across the UK competitor set and the top TikTok engagement rate in 2024 across both UK and global media brands. Thanks to a bold fandom-first strategy, ...
Launching this summer, the interactive Angry Birds experience will teach children about threats facing marine life, as well as how to protect the ocean and sea animals. Launching this summer in Great ...
Two bespoke Chimpi Fuggler plushies have been created by the rapidly growing digital-first IP alongside an activation across popular social platforms. Chimpers is a vibrant character collection ...
A limited-time pop-up store, Hasbro Hub London will feature fan-favourite brands, immersive activations and the largest selection of Hasbro products in one place when it opens on Saturday. Hasbro is ...
As the countdown to Wicked’s release in November gains pace, Universal has released further details of the extensive licensing and retail campaign. With just eight weeks to go, Universal Products and ...
2025 is on track to be the biggest year yet for the cosplaying ducks, and Tubbz’s ambition is to become one of the largest collectible brands in the world. With over 400 characters in the line-up so ...
The high-quality premiere edition of the hit animated series, Invincible, will debut at San Diego Comic-Con this week. Keepsake Trading Cards, in collaboration with Skybound Entertainment, has ...
A new licensing agreement signed by Cobi and the National Railway Museum, part of the Science Museum Group, will see the iconic steam locomotive immortalised in brick form. Cobi has announced that it ...
The Pokémon Company International tells Licensing.biz readers everything there is to know about how the property’s licensing plans continue to drive fan awareness and engagement both in and out of the ...
This partnership will see Paladone bring to market iconic new formats reflecting Lego building bricks and Lego Minifigures. Paladone has announced a new licensing agreement with The Lego Group. The ...