We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Temu is a name that western internet users have become used to seeing over the past eighteen months, appearing frequently in YouTube, gaming, and social media ads accompanied by its memorable slogan, ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services. Other research also ...

AI isn’t about gaming the system through mass production of content This emphasis on human editing and expertise is what Duncan believes will prevent the advent of AI copywriting from having an ...

Pernod Ricard’s #EngageResponsibly Pernod Ricard was one of the many companies to partake in the ‘Stop Hate For Profit’ campaign in July 2020 by pausing ad activity on Facebook. Since, the spirits ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

LinkedIn has long been known as the go-to social platform for hiring and job searches. In recent years, however, it has developed into a channel where companies can blend product and brand updates ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

How to write a great meta description The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with. How much space is arguably up for debate; ...

Incrementality is replacing mass reach Stefanie Briec, Director, Head of Demand Sales UK & INTL at AudienceXpress: Speaking to marketers across Europe, we see their key objectives have remained ...

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean ...