In her new role, Tala Abu Taha will lead the company's regional and international growth efforts and strengthen strategic ...

Why thought leadership must hold licence, be grounded in human tension, and be held accountable to moving the needle even in ...

Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has announced the ...

QComms is marking 16 years in the communications industry with regional expansion and five new client wins secured.

In his new role, Faris Sibai will lead the company’s commercial strategy across partnerships, sponsorship and long-term ...

While the regional digital advertising landscape continues to grow, its brand safety strategies have not kept pace with the ...

Athar Voices on Campaign features first-person thought leadership from the community of Saudi Arabia's biggest creative marketing festival.

"Healthcare marketing is an integrated system – each element, whether digital, traditional advertising, branding, community outreach, PR, sponsorships, stakeholder relations or internal communications ...

The campaign combines a gamified match prediction experience exclusively on the du App along with immersive in-store VR activations.

Now in its fourth year, The Marketing Society GCC Awards 2026 are judged by 25 of the GCC's most respected CMOs, across nine categories.

The TOD by Bein and talabat campaign included PR, in-app placements, CRM and direct emails, social and influencer content, OOH and radio ads.

MarkApp's Sotiris Oikonomou on cleaner data thinking, stronger contextual intelligence and a more mature understanding of CTV ...