On a QoQ basis, the marketing spends were down by 17% in Q3. In the last quarter, the company spent Rs 125 crore on marketing ...

FanCode will exclusively stream the debut season of the World Pickleball League (WPL). The league will take place from ...

Dhawan filed a lawsuit against DB Dixon Battery for using his name and brand value to promote its goods even after their ...

By bringing together Dhawan and Orry, the OTT platform aims to highlight its vast content selection that viewers across the ...

Conceptualised by Ogilvy India and directed by Kerala’s filmmaker Basil Joseph, the campaign features the duo Suraj ...

Taneja expressed his skepticism regarding Shark Tank India's capacity to significantly boost brand traffic and sales ...

US President Trump announced that he would issue an executive order on Monday to extend the deadline for ByteDance to comply, ...

Advertising in rural India is no longer about reshaping urban strategies to fit a different context. Instead, brands must ...

From the fragmented nature of CTV to the complexities of measurement for advertisers, from content dilemmas on connected ...

Speaking at the India Digital Summit, Gupta, CEO, Sports at JioStar, pointed out the challenges in measuring cross-screen ...

The Biden administration had previously stated that the implementation of the law would be left to the incoming Trump ...

Available across all markets and channels in Rs 5, Rs 10, and Rs 20 packs, the launch will be supported by a media plan across TV, digital, and print channels, featuring a TVC ...