Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.

Flower Shop’s creative follows the Portugal star from Madeira to the World Cup with biometric data as a key theme.

T-Mobile works with Panay Films, Monks and BarkleyOKRP on various parts of its business. (Bloomberg) By. Brian Bonilla. July 02, 2026 05:10 AM EDT ...

We’re sure everyone is ready for the holiday after a sun-drenched Cannes Lions, but first we’ve got a breakdown of Stagwell’s ...

Ad Age’s take on the hottest celebrity marketing moves of the past month.

Ace and Hunter Flagg also appear in the creative for the sneaker, which hit retailers on Wednesday. (New Balance) By ...

As brands turn microdramas into lasting franchises, talent deals need to evolve beyond traditional endorsements.

The need for finesse is paramount when marketing to a group as sensitive as AI skeptics, but the upside in gaining their trust could be massive for any brand that strikes the right balance.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

In an era of AI and automation, local relevance remains a powerful driver of marketing performance and growth.

Michelob Ultra calls attention to its status as the official beer sponsor of the FIFA World Cup 2026. From the consultants leading them to the incumbents, everything you need to know. Papa Murphy’s ...

Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.