Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world.

The latest company to take a leap into the metaverse: Vans. The skateboarding shoe giant announced a partnership with video game Roblox on Vans World, an interactive experience where players can ...

Streetwear brand Vans has jumped into the Metaverse, launching a virtual skatepark and store on Roblox in collaboration with one of the site's many developer groups.

Roblox Vans World is a Halloween event introduced by Vans in 2021. Players can create their own Vans shoes, customize them accordingly and show off their creativity to the world.

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date.