One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.

Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

Roblox is a popular online gaming platform that has captivated players worldwide with its dynamic and creative virtual world. Among its many features, User-Generated Content (UGC) Limiteds are ...

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Roblox vice president of developer relations Matt Curtis believes that the future of gaming is user-generated content (UGC), and he delved into the gaming world to show why in a talk at our ...

After several quarters of so-so results, Roblox hit 112M daily users and double-digit growth. See how it’s disrupting games-as-a-service in 2025.